Prodactix was founded by Gregory Appel. Prior to founding the company  Gregory spent over two decades in software houses and technology companies, leading R&D and Product departments.

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Product leader, versed in all aspects of software product creation, evolution, marketing and monetization, he managed B2B and B2C products and services, launched new products and evolved existing ones, worked in startups and enterprises in US, UK and Israel. Among the big names are

Microsoft, Nielsen, Wix, CheckPoint, Kantar Group, ZoomInfo, but the list goes on.

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Here are his words: 

"In recent years, I've been doing occasional product consulting. People who knew me would call up and ask for assistance in establishing their startups, eliciting strategies for their products or helping to audit and optimize their org.

Eventually, I decided to turn it into a business and establish a firm specializing in Product Management services for the software industry.

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Prodactix capitalizes on the experience me and my team of professionals can offer

-it is the biggest asset we have and those who require our help can rest assured they will be getting some of the best PM expertise money can buy."