Product management services for the software industry
Leading your products from inception to maturity
Who we are
Prodactix is a consultancy & outsourcing firm, specializing in software product management and product ownership services for incubators, startups and SMEs.
Our product experts possess a wealth of PM expertise spanning many software development industries. We cover all disciplines traditionally associated with Product Management and are well positioned to provide expert advice and hands-on support for most software products. Do check with us to see if we can help.
Our Founder
Prodactix was founded by Gregory Appel. Prior to founding the company Gregory spent over two decades in software houses and technology companies, leading R&D and Product departments.
Product leader, versed in all aspects of software product creation, evolution, marketing and monetization, he managed B2B and B2C products and services, launched new products and evolved existing ones, worked in startups, SMEs and enterprises in US, UK and Israel. Among them:
Microsoft, Nielsen, Wix, CheckPoint, Kantar Group, WebPals, etc.
Here are his words:
"In recent years, I've beein doing occasional product consulting. People who knew me would call up and ask for assistance in establishing their startups, eliciting strategies for their products or helping to audit and optimize their org.
Eventually, I decided to turn it into a business and establish a firm specializing in Product Management services for software products.
Prodactix capitalizes on the experience me and my team of professionals can offer
-it is the biggest asset we have and those who require our help can rest assured they will be getting some of the best PM expertise money can buy."
Our Specialties
• Turning ideas into products - useful and profitable
• Finding generic solutions to unique challenges
• Getting tech, ops and commercials to play ball
• Devising product-succes strategies and elaborating the tactics
• Delivering on expectations and loving the challenge of getting things done
• Always knowing where we stand and how to move forward, where we are going and why
